With AI, tools are popping up for just about everything, and it’s tempting to think they can handle all your video production needs. But when it comes to creating authentic, memorable content, there’s no replacement for the human touch and that’s why you need a video production agency. At Turps Film, our team brings years of experience, creativity, and care to each project – elements that no algorithm can replicate. Here’s why working with a professional video production agency is the key to a truly impactful video.

AI – We can be friends, not foes

We actually think AI is amazing! But it needs to be used appropriately. There’s a huge difference between language models like ChatGPT and generative image and video models like you’d find in photoshop or after effects, or AI that can drive your car for you (if you’re brave enough to trust it!). They all have their own use cases.

Would we want to use AI to provide a client with a full video? Absolutely not. Would we use it to extend a backdrop or lengthen a clip or clean up somebody coughing in the background of an interview? Absolutely. Would we use ChatGPT to tell us if our script is funny? …yes, but we wouldn’t change it if it said no, we’d just tell it to lie to us.

1. AI Lacks Real Storytelling That Resonates
At Turps Film, we believe that a video is more than just visuals and sound – it’s about telling a story that resonates. While AI assisted apps might be able to piece together clips, it simply can’t capture the human side of your story. Luke, our lead interviewer, has a natural knack for putting people at ease and bringing out their unique perspectives. We describe him as a Geordie Louis Theroux but significantly less cool. With each conversation, he digs deeper, capturing those genuine, unscripted moments that make a story feel personal and authentic. If you’ve been on set with him, you know what we mean when we say “he’s doing his spiel”.

2. High-Quality, Customised Visuals
AI-generated visuals often feel templated, but our team creates videos tailored to your brand’s style and message. In fact sometimes we get enquiries that ask for a 2 minute animation for £300 because they’ve seen template projects that are “good enough”. Good enough isn’t good enough for us.

Every shot, frame, and angle is crafted with care by our nerds who have decades of experience in the industry using top-of-the-line equipment and techniques to give your video that high-quality, polished feel. Our approach ensures that each project feels like a true representation of your brand, not a generic template. Can give you a bespoke company mascot who guides your audience through your service? Probably, but it would be absolutely rubbish.

3. “You can just generate a video with Midjourney”
AI might be convenient, but it can’t handle the real-world challenges of a video shoot. At Turps Film, we’re not just there to hit record – we’re there to adapt on the spot, capturing unscripted moments, dealing with shifting light, and making last-minute creative decisions that bring scenes to life.

Take tools like DALL-E or MidJourney: they can generate visuals based on prompts, but they can’t (yet) interview your staff or show your whole team working on a huge job, or demonstrate the benefits of your product. AI might adjust or add elements in post, but it doesn’t have the intuition (or heart, if we can be a bit lame) to make those critical calls in real-time. Our team’s adaptability gives each project that unique edge AI-generated content simply can’t match – ensuring every video is fresh, full of personality, and a true reflection of your story.

4. People make your brand
Creating an engaging video requires a clear understanding of your audience and your brand’s goals. At Turps Film, we work collaboratively with you to make sure your video content aligns perfectly with your message and connects with the people you want to reach. We’re not just here to shoot and edit; we’re here to understand your story and present it in a way that resonates with your viewers. We know how to tell stories that inspire and create engagement!

5. Expert Editing with a Personal Touch
Editing is where a video truly comes together, and this stage requires more than just technical know-how – it takes skill, intuition, and a good eye for detail. Dominic, our expert editor, brings every frame to life with a careful touch, finessing pacing, sound, and visual flow to ensure the story is both engaging and easy to follow. He might not be on set but he’s been planning your video since your first enquiry.

Our pre-production process has all of the Turps Film Team review your brief, brand and goals to ensure that before we even step foot on set, we’ve got a crystal clear vision for your project. Dominic’s creative choices and attention to detail add the finishing touches that make your video memorable and unique. It’s the human judgement here that makes all the difference, transforming raw footage into a polished, cohesive narrative. Also, he has to have some sort of record for editors who have gotten a project signed off after delivering the first cut.

6. Building Real Connections
When you work with Turps Film, you’re building a partnership with people who genuinely care about your vision. Unlike AI-generated content, which can feel transactional, we take the time to understand your brand, your story, and your goals. This connection is what makes working with a production agency like ours special, turning a project into a collaboration that’s driven by shared goals and creativity.

AI tools may be handy, but for content that truly connects, the expertise, intuition, and passion of a video production agency are irreplaceable. At Turps Film, we bring together storytelling, technical skill, and a bit of heart to create videos that leave a lasting impact.

Ready to bring your story to life? Get in touch with Turps Film today, and let’s create something unforgettable.

Fun Fact: Our Operations Director Claire’s favourite film is The Matrix. While she might have the odd concern about machines rising up to take over the world one day, she can rest easy knowing that Turps Film has mastered video production like Neo mastered The Matrix!