Norton Expert Sustainable Discs Launch
The brief
Norton Abrasives were launching their Sustainable Discs: high-performance cutting and grinding discs made with recycled materials. They needed a punchy, polished demo film that showed the discs in use, got the environmental message across without corporate jargon, and appealed to a DIY-savvy audience, ready for a multilingual rollout.
Our approach
Norton’s detailed briefs and brand guidelines meant we could go straight into development. We handled the campaign from concept and scripting through to delivery: capturing reliable slow-motion footage of real cutting and grinding, keeping the crew safe around potentially hazardous equipment, and coordinating every language version precisely.
Deliverables
A hero launch film, a teaser per language, a full suite of stills for digital and print, and a bank of short social clips, all in English, Polish, German and French.
The result
A complete campaign kit for a global rollout, from a client we have worked with across several Saint-Gobain brands.