Wellburn Care Homes: Young Onset Dementia Campaign
The brief
In our sixth year working with Wellburn Care Homes, they asked for a campaign on young onset dementia: what it’s like when dementia arrives earlier than anyone expects, and how Wellburn supports the people living with it and the families around them. It needed a lot of sensitivity, and it still had to be clear.
Our approach
We cast professional actors, found right on our doorstep, to play out realistic scenarios that families affected by young onset dementia might face. We worked closely with Wellburn on every scene so the tone struck the right balance between emotional weight and clarity.
The look is naturalistic: subtle camera movement, warm lighting and tight framing, so the performances carry it.
Deliverables
A campaign film of around two and a half minutes, plus photography from the shoot.
The result
The film was released in January 2025, and the response was strong, both inside Wellburn and across social media.