Genesis STRATO Product Launch Animation
The brief
Genesis, a UK and worldwide flooring tools brand, needed a launch video for STRATO, a tile decoupling membrane that allows tiling onto problematic floors. The film had to work as both a sales tool and an internal educational resource, clearly showing every key selling point – that it rolls out flat, installs easily, protects against cracked tiles, and is only 3mm thick.
Our approach
Some product strengths are hard to show even with the item in hand, so we used 3D animation to make STRATO’s benefits visible in a way live footage alone couldn’t achieve, mixing 3D, 2D and live-action imagery. Because STRATO is a premium product, the animation needed to look premium too – we treated the 3D development as an iterative, collaborative process to get that right, alongside scriptwriting support and professional voiceover.
Deliverables
A 3D/2D/live-action hybrid product film with professional voiceover, output in a variety of formats including social media edits.
The result
Genesis measured success by production quality rather than direct ROI – the finished film met their goal of a professional, high-quality piece that properly represented the product.