IEHub Affordability Tool Explainer Animation
The brief
IEHub needed content that explained their online affordability tool to two very different audiences at once: individuals who may be experiencing financial difficulty, and organisations such as councils, credit lenders and financial institutions considering using the platform. The challenge was making complex financial information feel clear and manageable, not intimidating.
Our approach
Working closely with IEHub’s marketing team, we developed a script and a diverse range of characters representing their audience, reviewing every line for anything that could feel judgemental or exclusionary. Building trust was central – the tone had to stay warm and reassuring for people who might be under financial pressure, while still clearly demonstrating value to professional audiences. We sourced a voiceover artist whose tone worked credibly across both versions.
Deliverables
Two tailored animations addressing each audience directly, with matched visual style and voiceover.
The result
The finished animations gave IEHub a clear way to reassure service users and demonstrate value to institutional partners at the same time – work IEHub liked enough to bring elements of the character design into their own brand identity.