Weber weberjoint Sealant Commercial
The brief
Weber wanted two commercial videos promoting their weberjoint Premium Silicone Sealant alongside their existing Premium Grout, for use across social media, their website and in-store – delivered in multiple formats (16×9, 9×16, 1×1) for platforms including Twitter, LinkedIn, Facebook and Instagram. The core idea: showing the grout and sealant are a perfect match for each other.
Our approach
We opened each video with an establishing shot that immediately placed the target audience – a tradesperson prepping their van for the day, and a DIY enthusiast checking they had everything they needed – before building the ‘perfect match’ concept between the two products.
Deliverables
Two commercial videos, each supplied in 16×9, 9×16 and 1×1 formats for use across social, web and in-store.
The result
Delivered across Weber’s social channels and website in the formats their marketing team needed for each platform.