With the UK’s procurement procedures evolving, businesses need every edge they can get to stay ahead of the competition. The Procurement Act 2023, coming into effect in February 2025, is set to introduce significant changes to the tendering process. While the new framework focuses on simplicity and transparency, it’s also going to intensify the competition as businesses across the board vie for these opportunities. So how do you make your bid stand out? Enter: video.
Why Video Gives You the Edge in Tender Bids
Imagine you’re a procurement officer faced with a mountain of bids, each one packed with dense text and dry descriptions. Then you come across a submission with a sleek, engaging video. It’s personal. It’s dynamic. It brings the company’s expertise to life. That’s the power of video.
Here’s what makes video a game-changer:
- Bring Your Story to Life: Video lets you tell your story in a way that text simply can’t. Showcase your team, highlight your successes, and demonstrate why your company is the perfect fit for the project.
- Show, Don’t Tell: Whether it’s a demo of your product, footage of a past project, or testimonials from happy clients, video allows you to show the value you bring to the table rather than just talking about it.
- Stand Out from the Crowd: When every bid is a sea of PDFs, a polished video grabs attention and makes evaluators remember you.
- Make Complex Ideas Clear: Got a solution that’s a little technical or hard to visualise? Video’s perfect for breaking it down with visuals, animation, or on-camera explanations.
Beyond the Bid: Get More Out of Your Video Content
The beauty of investing in a professional video for a tender bid is that it’s not just a one-off. That same video can be repurposed across your marketing channels, giving you more bang for your buck.
- Website: Add it to your homepage or a dedicated case studies section.
- Social Media: Share clips on LinkedIn, Instagram, or Twitter to showcase your expertise and successes.
- Presentations: Use it to wow potential clients or stakeholders in meetings.
- Internal Training: Videos aren’t just outward-facing—use them to align your team and communicate your company’s vision internally.
This kind of versatility means your video isn’t just about winning one tender—it becomes an asset that pays for itself over time.
Why Video Works for Tender Success
Procurement bids are about more than just ticking boxes. It’s about showing the client why you’re the best partner for the job. Video lets you:
- Build Trust: Seeing real people behind your company fosters trust and relatability.
- Showcase Personality: Your tone, values, and approach shine through, making your submission memorable.
- Demonstrate Quality: A well-produced video reflects the high standards of your work.
- Personalise Your Bid: Tailor your video to address the specific needs of the project, making your bid feel bespoke rather than generic.
The Clock’s Ticking
With February 2025 just around the corner, now’s the time to rethink how you approach tender submissions. As the Act introduces more competition into the process, businesses that innovate and communicate effectively will have the edge.
At Turps Film, we’ve seen firsthand how video transforms tender bids. Whether it’s telling your story, showcasing your services, or presenting your team’s personality, we create videos that not only win tenders but also serve as powerful marketing tools long after the bid is submitted. Video is an investment – why not make the most out of it!
Ready to give your bids the video edge? Let’s chat about how we can help your business stand out. The competition’s heating up—make sure you’re the one they remember.
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