Norton Razorstar® 3D Animation
The brief
Saint-Gobain Abrasives asked us to help promote Norton Razorstar®, an engineered shaped ceramic grain for abrasive belts, fibre discs and backup pads. They needed a concise, high-quality 3D showcase covering the product’s key points, which would also help internal marketing teams understand how the grain works and its long-term cost benefits.
Our approach
Working from stylistic references, technical specifications and design mock-ups, we built a clear structure: the manufacturer and product, a machine-mounted belt in action, a close-up of the abrasive texture, the key strengths, the grain’s cutting and fracturing process, and a comparison with a competitor product. We kept the process streamlined so it needed as little of the client’s time as possible.
Deliverables
A 3D product animation and a step-by-step version, with image renders for wider marketing use.
The result
One of a long run of animation and live-action projects for Saint-Gobain Abrasives, alongside product films for its Norton, Clipper and Oakey brands.