So what is Video Marketing and why does YOUR business need it?
Video marketing. It’s a phrase you’ve probably heard a hundred times, but what does it really mean for your business? And more importantly, why should you care? At Turps Film, we’ve been helping businesses tell their stories for years, so we’re here to break it down in plain English—no jargon, no fluff, just the good stuff.
What is Video Marketing anyway?
Think of video marketing as your business’s secret weapon. It’s all about using video content to get your message across—whether that’s explaining your product, showing off your team, or just giving people a reason to connect with your brand.
It’s not about making something flashy for the sake of it; it’s about creating something that resonates with your audience. Whether it’s a heartfelt interview, an animated explainer, or a cheeky social media clip, video lets you communicate in a way that sticks.
Why Does Your Business Need It?
Let’s cut to the chase: people love video. And not just for dog videos or TikTok trends (although those are great too). Video is the medium of choice for learning, deciding, and buying.
Here are a few quick facts that might surprise you:
- 93% of brands say they’ve gained new customers thanks to a video on social media. Also, websites with video tend to keep people around longer. And the longer they stay, the more likely they are to take action.
- Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
- Websites with video are 53 times more likely to appear on the first page of Google search results.
Don’t those numbers speak for themselves?
Now think about your own habits online. You’re scrolling through social media, and you stop at a video—not a static image or a block of text, but a video. That’s because video is inherently engaging. It grabs attention and holds it. And for businesses, that’s gold dust.
More and more businesses are choosing video marketing to bolster their brand. If you’re not doing this yet, you may be left behind.. but fear not, the team at Turps Film know a thing or two when it comes to video marketing!
How Can Turps Film Help?
At Turps Film, we believe that every business has a story worth telling. Whether you’re a small independent business, a big brand, or something in between, we work with you to create videos that genuinely connect with your audience and spread your business values and ethos to the masses.
Here’s a taste of what we’ve done:
- Changing Perceptions: We helped St Oswald’s Hospice tackle some common misconceptions with heartfelt videos that showcased the wide range of services they offer.
- Empowering Teams: For companies like IEHUB, we’ve created training and marketing videos that make complex messages clear and engaging.
- Creating Buzz: Our recent social campaigns, like Weber’s “Perfect Match,” prove that video content can be equal parts fun and effective.
We’re not just about flashy visuals (though we can do those too); we’re about crafting content that makes an impact.
Where Do You Start?
Getting into video marketing can feel a bit daunting, but it doesn’t have to be. Whether you’re just dipping your toes in or ready to dive headfirst, we’re here to help. From brainstorming ideas to delivering the finished video, we’ll guide you through the process.
Curious to see what video could do for your business? Give us a shout—we’d love to chat. No pressure, no jargon, just a friendly conversation (and maybe a cuppa if you’re nearby).
Let’s create something amazing together. Ready when you are!
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