Product Video Production

Demos, how-tos, explainers and launch films that show what your product does, how it works and why it's worth someone's time.
On set for the Norton electric sander product launch

Show how it works and why it matters

A good product film shows the thing in use, how it works and what makes it better than the one next to it on the shelf. We’ve made product films for Saint-Gobain Abrasives and Weber on factory floors, in workshops, in the studio and in customers’ homes, and animated the parts that matter when they’re hidden inside the product.

Each one is planned around where it’ll be watched: a website, a trade show stand, a distributor’s training session or somebody’s phone.

Product video formats we produce

Product demos and how-tos

Clear walkthroughs of a product in use, like the Genesis clip system filmed on a real tiling job.

Launch films and commercials

Hero films with cut-downs for every channel, such as Norton's multilingual Sustainable Discs launch.

3D product animation

For the features a camera can't show, from Norton Razorstar's ceramic grain to INCA's wall insulation system.

Installation and training guides

Step-by-step films that make tricky installs easy to follow, like Verona's ClickLux flooring guide.

Language and social versions

Teasers, cut-downs and language versions, planned in from day one.

Product photography

Stills shot alongside the film, so a launch has a matching set of images for web and print.

Recent product work

We’ve made product films for Saint-Gobain Abrasives’ Norton, Clipper and Oakey brands, Weber’s “It’s a Match” social campaign and Weberwall demo, CTD Tiles’ Gemini range and the Genesis clip system, plus 3D animation for Verona and INCA.

See the Norton orbital sander project

Have a project in mind?

Tell us about the product and the launch date. We'll plan the film, the cut-downs and the photos together, so the launch has everything it needs.
Short, simple films start from around £3,000 + VAT, and most projects cost £4,000–£8,000. See our price guide